If we have to talk about recent times, then the pandemic is an unavoidable topic. The pandemic has its list of cons but if one thing that has reached new heights in pandemic; that is the trend of online shopping. So, the same applies to CBD sales. During the pandemic, most shop owners had to shut down their businesses temporarily. Hence, most people selling their stuff online was at an advantage and were also in a position to support offline retailers. Selling CBD online was not without its limitations. Due to the ambiguity regarding CBD laws and regulations in some states these online merchants needed to swim through a not well-defined tide of restrictions. Initially, credit card payments and shipment of products had been deemed at issue, but as laws are getting relaxed, such issues are disappearing, giving way to better opportunities. To most efficiently select products to buy off the net, one must look towards the reputation of the brand on the market and how much value are they providing the customers with. Lack of advertisement Marketing for hemp-derived CBD has always been sort of a grey area. They are more likely to face issues marketing their products rather than selling them online. In some states even minute THC levels hemp-derived CBD are still considered as drugs and hence all the government holds the right to oversee its cultivation, marketing and retail sells. The government wants merchants to comply with the regulations developed by the FD&C Act and other guidelines issued by particular states. Because of such ambiguities, sites, where a lot of people go to buy online, have in some cases refused companies to promote their CBD products. Well as the acceptance rate increases this too someday might change. Social Media for CBD Most social media sides do not have the option for paid advertising. Although this does not mean marketing over social media is an aimless venture. With the outreach that social media sites have developed, promoting products on social media might end up going a long way for brand recognition.