“GOOD THINGS HAPPEN TO THOSE WHO HUSTLE” ----Anais Nin This means good things don’t usually just fall into our hands and there’s no need hoping they will. Good things happen to those who work hard for them. Do you want to start a side hustle? Then get to it. At times our salaries are not enough to pay our bills like electricity, house rent, buy groceries etc. and this keeps accumulating debts. Well it’s time to consider supplementing with an additional earnings. Side hustles are a great way to earn extra income and gain extra revel in. It’s also an opportunity for entrepreneurs to explore their ardour without causing any disturbance to their work. Everyone needs money, everyone wants money as money is very important in our daily activities. So tell me who doesn’t want a little extra cash? This is the one of the reasons why many of us are drawn to experimenting with a side hustle. A side hustle is a person’s first step toward monetary independence and versatility. For someone who has a lot of responsibilities which requires money, a side hustle is essential for an additional income. A side hustle could be a way of becoming your own boss and not having to depend on your monthly salary. You may ask yourself this question “How will I start a side hustle”? • Set goals and make plans to achieve them: Goal is that thing that motivates a person, knowing you have the desired result to achieve. Without goals you might find yourself treading endless paths with no destination and also no direction as goals gives us directions. Most entrepreneurs are successful because they’ve mastered how to set goals and work towards achieving those goals till they get their desired results. Apart from goals, a business plan is also important as it’s an essential tool for all entrepreneurs. It provides an overview of marketing strategies, the business aim and objective, competitors in the market place etc. A good business plan gives you a pathway to your desired results, helps you know what’s important and motivates you whilst things gets tough along the way. A SMART goal may be beneficial especially if you want to turn a side hustle to a full time career. • Know your market place/be number one in your market place: You’ve simply have a primarily step forward by setting goals, mind-blowing ideas keeps flowing through your mind and you need to put these ideas to work. Before putting those ideas to work as an entrepreneur you would need to invest your time in market research before entering the market, this helps the entrepreneur to know their potential customer’s needs and wants. A good market report gives details about your competition and also the market trends. To be first in the market place you should add a part or feature no one else is doing to your business. So take a good look at your competitors and think of that extra spice you could add to your business and can lay claim to being the first to start it. NOTE; To disrupt the market you have to do something new and the only way to be in the position of success is by understanding your market and what your customers want. Also market research helps you know which areas your product/service needs improvement. • Discover a target market/audience for your product before advertising: How should I market my product? How will I reach my target customer? What marketing strategy will be suitable for my audience? These are questions most entrepreneurs often ask themselves before they begin marketing campaigns. It can be difficult to market your product/service when you don’t have an audience. The target market performs an important function in determining any future advertising and promotions. It is very important to know your market before embarking on the journey of a starting a business. • First test your ideas: Risk is one thing an entrepreneur should be ready to take, just few have the balls to take one. Some of the so called entrepreneurs don’t even take time on what they really want in a business. Carrying out a test on your ideas before going into the business fully could likely save you from failures. One way to test your ideas is by setting up a demo of the business and see how you would feel about it, it also helps to know if the goal of the business is attainable and also put right the wrong. The best way to get your side hustle moving is to flex those creative muscles.