If you can master these 5 laws and be able to implement them in your business...the growth will be unimaginable. As a copywriter... When you study great sales copies...you will discover that these 5 persuasion principles were sprinkled throughout the sales pitch. You may not apply all 5...if you can, good for you. Humans will do anything for you if you.. 1) support their dreams(give them hope) 2) justify their failures(humans hates to accept responsibilities for their actions). 3) magnify(Allays) their fears 4) confirm their suspicions...and 5) throw stones/help them fight their common enemy. Again...you must know how to use it but for good and not to manipulate anyone. If you don't understand any point..feel free to comment and I will respond to them.