How Ckay's Groovy Assurance, "Love Nwantinti" Became A Global Hit.
Just weeks after the release of the highly anticipated self titled album, CKay the First back in 2019, CKay made an unforgettable impression when he confidently bounced into DreamOut Studio for the first time. "If I am as good as they say I am, then I should be able to push myself to the same league where these Ronaldos are playing, Lagos is where everything is, not even Abuja has the capacity" Love Nwantinti came as a song, has like 3 lives, then the remix came, and then it has a video. Chilling out during a recorded conversation with Africa's radio Queen, Ife Ajagbe, in what can described as a visionary consultation, it gets more interesting as their friendly session quickly turns globally oriented, with the "Love Nwantinti" crooner discussing his international interests and steps already taken. "The original has a video, but its not out yet. I released my EP in August last year, my first official EP, and its really beautiful. Its definitely one of the best Afrobeats project last year, Albums and EP, and I say that with my chest. The pedestal we are trying to get to, we have to make certain moves" The gentle aphrodisiac soundtrack has become a global revelation on air and online, within a year after consulting renowned music pacesetters, which subsequently led to fans flocking to the song on streaming services, as well as plenty of other cuts within CKay’s musical listings. Covid19 lockdown went into full mode just weeks after this recording, forcing the show to go via Instagram live. In the video, CKay recaps a purpose driven journey, which details his working relationship with Chocolate City, and MI especially, while maintaining confidence of his music crossing boundaries and bringing people together. "I'm excited by the idea or making music that brings all these people together, from Tanzania, Kenya. Its crazy to me, and this is like a huge continent, I have not even been to Kenya, nor Tanzania but Its beautiful to see that African music is crossing boundaries. I see people from the UK as well, girls tagging me on their videos and it's just really amazing to see"
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