The year 2020 witnessed a lot of downturns which greatly affected the global economy. Some of the big losers were the music and entertainment industry which witnessed a significant decrease in demand due to the coronavirus outbreak. Before the global pandemic, these two sectors used to be two of biggest employers of labour in the world but the case is different today. Speaking to Bright ‘Richie’ Okosodo about his take on the pandemic, the lockdown and its effect on the entertainment industry. He stated that before the global economic meltdown, Nigerians, home and abroad were already growing weary of listening to substandard songs recorded to follow or suit the trends of the day. He said most people crave good music with creative content which means that in spite of the crisis; the quality of content churned out by these creatives is the major reason why the crisis affected the entertainment space the way it did. Richie went to say that music crosses borders without visas and so it’s easy for a song to become a commercial hit as long as it has a stand out message embedded and great content. He reiterated that music lovers will listen/stream good music irrespective of the artiste’s country of origin or the language the music was originally made in. Continue Reading >>