E-stores contribute largely to the sales and performance of direct selling businesses. The industry has adapted to e-commerce quite a few years ago. Clearly, this has attracted more prospects to the business. Gradually, e-commerce became an important part of direct sales. Demand for better software tools to manage e-commerce arose. Following are some of the best features of e-commerce platform to improve your direct selling business. Customers access e-stores for various reasons. E-stores must be user-friendly and contain all the information regarding products. Software systems are used to make timely changes on e-stores. These include product updates, shipping information, policies, payment methods, etc. Inventory management is also a significant process in e-commerce management. Customers’ profiles and purchase histories can be analyzed with the help of e-store management feature. This enables the e-stores to provide personalized product suggestions, promotional offers, etc., to the customers. Valuable customers can be retained by providing them exclusive discounts on products. Prospective customers are influenced by a seamless checkout process. Allow them to purchase products without necessarily having to create an account. E-stores can be managed to reduce the time and effort spent on purchases. Providing multiple payment options on e-stores improves the customer experience. Communication is an important part of e-commerce. Provide customers with order updates at different stages like payment, shipping, delivery, etc. These updates can be automated in the e-store platforms. Emails and push notifications can be used to provide updates to the customers. Customers like to be notified only with the relevant information. Burdening with promotions can drive the customers away from the business. Direct selling businesses become successful when the marketing strategies are clear and streamlined. With better software features, customer experience can be improved across e-commerce platforms.