Marketing Manager
Job brief We are looking for a Marketing Manager who’ll lead our marketing activities from social media and digital campaigns to advertising and creative projects. Marketing Manager responsibilities include: developing plans to help establish our brand allocating resources to different projects and setting short-term and long-term department goals. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness. Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Prepare and manage monthly, quarterly and annual budgets for the Marketing department Set, monitor and report on team goals Design branding and positioning Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Analyze consumer behavior and determine customer personas Identify opportunities to reach new market segments and expand market Monitor competition (acquisitions, pricing changes and new products and features) Coordinate sales and marketing efforts to boost brand awareness Participate in the quarterly and annual planning of company objectives Work experience in Marketing, preferably within our industry Experience running successful marketing campaigns Solid knowledge of web analytics and Google Adwords Experience with Lead generation Leadership skills with the ability to set and prioritize goals Analytical mind Attractive and Competitive Interested candidates must reside in Lagos To apply: Send your CV and your cover letter to careers@rally.trade with the subject Marketing Manager or drop your CV and your cover letter at Rally Trade office located on the 3rd Floor of Fanis House, 21 Adeniyi Jones Avenue, Ikeja, Lagos
