Is Marketing Still Relevant In This Modern Era

9

Now everyone is stepping up in telling people what they want and if they don't need it's really difficult convincing them to go for it, the saying "a good product doesn't need advertising" is holding sway in our beliefs and purchasing behavior, when I see start ups and enterpreneur with bad products or less sub-standard products similar to their superior counterparts advertising for the position of a marketer I weep, cause for example, how can I market zobo drink in America and convince them to forgo coke, Pepsi, malt e.t.c and drink zobo? it doesn't add up, all the things being taught in school as a marketer doesn't work in Nigeria society, that's the truth they won't tell you.

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