I believe that before you set out to market any product, you already have a mental picture of who and who your ideal customers are. Well, this is the way I prepare my mind before venturing to market a product and then make a sale. I did lots if marketing and sales in the traditional way because u have already envisioned the set of people I'm targeting so it makes my job easier. The same applies to the online space, you talk about your products and what it can do. Your potential buyers will always come to you to make a purchase. But what if you are targeting the wrong audience? To be able to target the right audience, you need the right kind of information made available to you. You don't go about advertising anyhow because you will work so hard but get little to no result. Reach out to me now to know how you can reach the right audience and make lots of money selling online. You don't need to own the product, you can sell someone's product and get commission for that.