Why Are You Not Taking Advantage Of Video Marketing?

source: kennysoftstudio
7

The world is evolving so is marketing, the way we use to market our product and services have change a lot, now things are done a little different then it uses to be; products and services are now sold in an appetizing way using motion graphics to support its customer’s appeal. These was not possible some few years ago, now with the help of video you can create any imaginable reality for your customers to believe. Humans and visuals It’s well known that humans are visual begins, as far back as the early cave days Some of the earliest evidence of stories comes from the cave drawings in Lascaux and Chavaux, France. The drawings, which date as far back as 30,000 years ago, depict animals, humans, and other objects. Some of them appear to represent visual stories. It is human nature to stories using visuals, The creators of those ancient cave drawings may not have had a marketing strategy in mind … but there’s a reason that visual communication has stuck around for millennia and can be found in practically every culture. We are hard-wired to process visual information both accurately and quickly. So, why is video marketing important? For decades, many companies have embraced the written word as a way of giving their readers a “hook,” especially in the wake of Bill Gates’s 1996 monumental essay “Content Is King.” In today’s fast-paced, digital-centric era, however, it’s time to rely on visual content — specifically, video communication. Video Marketing Can Help When You: Have a lot of data Want to tell a complex story Need to capture someone’s attention No matter what you’re saying, it’s important to consider how your audience will best understand your message. If you recently conducted a survey but your readers aren’t statisticians, how can video communication help make sense of your data? If the emotional weight of your subject matter has the potential to disengage your audience, how can video communication strike the right tone? Asking questions like these at every turn will help determine when visual content is the right answer. To continue reading on how to take advantage of video marketing please click here. [/url]

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