Marketing Lessons I Learnt From Church

22

You know how interesting first Sundays can be in church, most especially when its the first one in the ember months. It was the time for the Choir to minister. The vocalist grabbed the wireless microphone and started the choir rendition. It was a thanksgiving song. I found the starting of the song very interesting. Yeah! The rendition moved to a level where the vocalist led a medley. The medley had an instruction for the congregation to join them in singing by standing to their feet He started: Ara e dide, e ba wa jo, Eniyan mi e ba wa yor..." Meaning in English: "People(Congregation), rise to your feet, dance with us, Humans, rejoice with us..." Of course, the choir wanted everyone to rise to their feet and dance to the song and probably join in singing as it was a popular song. They sang the first time, no one, including me rose to their feet. Humans can be very 'stubborn' naturally. They would most likely not respond or welcome you the first time you come out with your brand or product. Then they sang the second time, no one stood up, but by then, some had started moving to the song, perhaps waiting for more emphasis before yielding to the instruction. Then the Choir did something very significant. They sang the same message (instruction) the third time but this time using a different song They sang: "Dide! Dide! Dide! Dide! Eniyan Gbogbo, Eje ka ju mo gboluwaga, ijoya". Meaning in English: "Rise! Rise! Rise! Rise! Every human, lets exalt the Lord together, its time to dance..." This time, 'everyone' rose to their feet, as if a magic wand was waded at us. It was very spontaneous and inexplicably undeniable Just that song changed the whole narrative and brought about effectiveness. THE LESSON: Most times, no one will respond to your message by just listening/ reading once or twice. Their is need for you to keep emphasizing your message if you want effectiveness. And then if you keep hitting and there is no result, retain your message while you change the method or means. Change your graphics Write another copy using another perspective Send another messenger - Let more people help you push your message. Humans naturally respond to emphasis spiced up with varieties. Keep pushing your brand. Keep talking about your product. Keep saying it. By the time good results will spring out, it could just be massive like the response of the congregation of my church. PS: Not every one in my church stood up, but majority did. Not everyone will buy your product, if you like kill yourself. #END

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